NIL for Student-Athletes: Brand and Compliance

This program provides a detailed look at Name, Image, and Likeness (NIL) rights in college athletics. It explains the legal shift from traditional amateurism to today’s commercialized environment, covering key Supreme Court cases and the latest NCAA Division I protections. Students will understand the difference between commercial endorsements and booster-led collectives, as well as the strict protocols for disclosure and maintaining eligibility. The program also addresses the business side of being a student-athlete, including taxes, agent regulations, and the future of revenue sharing.